Becca Walsh

Staff Product Designer, Intuit Mailchimp

Dec 2021 – May 2026

Promoted from Senior Product Designer, September 2024

• Designed and launched Mailchimp's first marketing automation features within QuickBooks Online to over 36M users.
• Redesigned Mailchimp's Automations page with personalization, improving new user journey completion by 32% and overall create-to-turn-on rate by 14%.
• Defined the north star vision for agentic marketing automations, rapidly prototyping AI-driven orchestration and optimization features to guide future product direction.
• Identified a critical trigger adoption gap threatening launch goals, driving cross-team alignment and establishing a platform-wide contextual recommendation pattern that shaped roadmap prioritization.
• Led 0→1 design and launch of Mailchimp's first AI-generated strategy and content recommendations for Black Friday / Cyber Monday 2024, reaching over 500K customers during Mailchimp's highest-traffic sending period of the year.
• Designed two contextual Revenue Intelligence recommendations, driving 22K sends, $2.1M in attributed revenue, and 35% repeat usage among adopters.
• Led a no-regression redesign of Mailchimp's highest-traffic and most change-sensitive page, balancing scale and usability improvements against user risk to unblock iterative improvement.
• Contributed three design system components, mentored two junior designers, and presented advanced Figma and AI best practices company-wide.

Senior UX Designer, Ad Hoc LLC

Oct 2019 – Nov 2021

Promoted from UX Designer, January 2021

• Led design of the Veteran debt management tool serving 395K active debts ($1.7B), abstracting complex government processes into a compassionate, accessible self-service experience on VA.gov.
• Led design of a hearing aid and prosthetic accessory ordering application, helping millions of disabled Veterans access benefits digitally for the first time.
• Planned and conducted research with Veterans and stakeholders, translating complex policy constraints into user-centered product decisions.

AVP Lead UX Designer, Bank OZK Innovation Labs

Apr 2017 – Oct 2019

Promoted from UX Designer, August 2019

• Served as sole designer for a 35-person org, leading research and design across five products ranging from customer mobile apps to internal operational tools.
• Established the organization's first remote user research practice.
• Defined the company's first design system, driving consistency and development efficiency across product teams.
• Led design-thinking workshops for strategic initiatives and redesign efforts, building alignment across product, engineering, and business stakeholders.

UX Mentor, Advanced Figma Prototyping, Harness Projects

Jun 2023 – Oct 2024

5 cohorts